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New Sparkle Roll International Group Ltd. is an investment holding company, which engages in the distributorship of luxury goods. It operates through the following segments: Auto Dealership, Non-Auto Dealership, and Property Management and Others. The Auto Dealership segment includes the distribution of branded automobiles, namely Bentley, Lamborghini, and Rolls-Royce and provision of related after-sales services. The Non-Auto Dealership segment is involved in the distribution of branded watches, namely Richard Mille, DeWitt, Parmigiani, DeLaCour, and Buben & Zorweg, distribution of branded jewelleries, namely Boucheron and Royal Asscher, distribution of certain brands of fine wines, audio equipment, menswear apparels and accessories, and cigars and smoker’s accessories. The Property Management and Others segment refers to the provision of property management services, catering services, property rental services and money lending services, and film related business including development and investment in films and television program. The company was founded in 1981 and is headquartered in Hong Kong.