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Birdman, Inc. engages in the branding and sales promotions business. It operates through the following segments: MX Business and EX Business. The MX Business segment offers solutions to improve the brand value of clients' companies and products and services, improving their image among general consumers, increasing awareness, and purchasing motivation. The EX Business segment creates new forms of entertainment in collaboration with up-and-coming artists and creators, making full use of company core business areas of creativity and digital technology, in order to update the entertainment industry. The company was founded by Akihiro Date on July 26, 2012 and is headquartered in Tokyo, Japan.