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and Factory, Inc. engages in the development of smartphone application and internet of things (IoT). It operates through the following segments: APP business, RET business, and Others. The APP business segment handles the development and operation of smartphone applications, and sell in-app mobile inventory. The RET business segment covers the planning and operation of accommodation facilities & AND HOSTEL that provides IoT devices. The Others segment manages business related to the entertainment field using new technologies. The company was founded by Takamasa Ohara on September 16, 2014 and is headquartered in Tokyo, Japan.