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FreakOut Holdings, Inc. engages in the management and overall control of its group companies. It operates through the following segments: Advertising and Marketing, Investment and Others. The Advertising and Marketing segment provides mobile marketing platform “Red”, advertising platform “Scarlet” for premium media, native advertising platform “Poets” and trading desk. The Investment segment invests in IT venture companies that develop products/solutions with potential for global expansion. The Others segment handles the management of new businesses domestically and overseas. The company was founded by Yuzuru Honda on October 1, 2010 and is headquartered in Tokyo, Japan.