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ZETA, Inc. operates as a holding company which develops system solutions for e-commerce and search engines. Its operations are carried out through the following segments: Internet Marketing Support. The Internet Marketing Support segment specializes in the development of technology in analyzing consumer behaviors based on specific attributes such as purchases and browsing action history. Its services include personalized recommendations, personalized advertisement, and solutions business. The company was founded by Shinichiro Yoshii on August 15, 2005 and is headquartered in Tokyo, Japan.