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True Data, Inc. is a holding company that operates as a marketing solutions provider. It engages in marketing data and related information processing and data mining services. The firm’s solutions collect customer data through the use of identification point-of-sale (ID-POS) systems. Its solutions include CustomerScan, a customer ID-POS data analysis service; MapScan, an area analysis service; and Shopping Scan, a customer ID-POS data disclosure service. The company was founded on October 10, 2000 and is headquartered in Tokyo, Japan.