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istyle, Inc. engages in the management of beauty-related portal sites as well as the provision of advertising, marketing, and research services. It operates through the following segments: Marketing support business, Retail Business, Global, and Other. The Marketing support business segment includes advertising solutions for cosmetics brands based on the comprehensive cosmetics and beauty website operated by the company. The Retail Business segment manages domestic cosmetic e-commerce sites @cosme SHOPPING, as well as the cosmetics specialty store @cosme STORE and the large flagship store @cosme TOKYO. The Global segment includes se-commerce, wholesale, stores, media, and other services offered outside Japan. The Other segment deals with staff dispatching and investment training services. The company was founded by Tetsuro Yoshimatsu, Kei Sugawara, Meyumi Yamada and Meyumi Hara on July 27, 1999 and is headquartered in Tokyo, Japan.