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OOTOYA Holdings Co., Ltd. engages in the planning, management, and operation of its group of companies that develop restaurant chains centered on Japanese food. It operates through the following segments: Domestic Direct Management, Domestic Franchise, Overseas Direct Management, Overseas Franchise, and Others. The Domestic Direct Management segment handles the sale of set meals, Japanese-style packed lunch (bento) boxes, and prepared food to consumers in Japan. The Domestic Franchise segment covers the recruitment of local franchisees. It also and provides management training programs for franchisees. The Overseas Direct Management segment manages the sale of set meals, Japanese-style packed lunch (bento) boxes, and prepared food to consumers overseas. The Overseas Franchise segment offers management guidance for the restaurant business overseas. The Others segment includes the import and sale of private brand products in Thailand. The company was founded by Eiichi Mimori in January 1958 and is headquartered in Yokohama, Japan.